Love for Sale


I’m glad I’m not the only person who thinks that eHarmony guy, Neil Clark Warren, is creepy and condescending. He reminds me of a Southern preacher, and apparently he actually DOES have a master’s in divinity. He retired in 2007, then came back as the company’s Chief Executive Officer in 2012. I have to wonder if his appearing in commercials is hurting his business at all. I just looked at his Wikipedia entry, and it quotes him as saying, “My dad was just so stinking bright, and my mom was so sweet, but she was two standard deviations below him in intelligence.” Is there any way he could have made that sound any MORE insulting?

It’s apparently untrue that the site won’t match atheists; at least, several people online have attested to saying they’re not religious and have still been accepted. I kind of have to wonder if, in the cases where atheists DON’T receive matches, it’s due to the other participants instead of the website itself. I’ve certainly heard it’s common that people say they won’t date atheists. Mind you, I really can’t see how interfaith (or faith and non-faith) relationships work anyway, but I guess it depends on exactly what your religion is. Certainly, there are quite devout believers who DON’T think those who believe differently are bound for Hell. I understand that eHarmony initially partnered with Focus on the Family, but broke ties when his business expanded beyond the conservative Christian community. They won’t match gay people either, although apparently there’s a partner site that will. I can’t say I’ve ever had an account on a dating site, but I’m not opposed to them, and I’m glad online dating no longer has the same stigma attached to it that it did several years ago. Beth and I met on an e-mail list for fans of They Might Be Giants. It just kind of rubs me the wrong way when sites like eHarmony pretend there’s some scientific explanation for how they determine compatibility.

They’re selling an intangible product, and as such there’s a definite similarity to televangelism even without taking into account Warren’s personal beliefs. There’s a sense of “give us money, and you might or might not get something out of it.” At least eHarmony doesn’t say they’ll find God’s match for you.

I wouldn’t think the Almighty would need help from a website. Besides, if the Holy Spirit is at work here, why do I need to do any browsing?

Anyway, is there really that much difference between televised sermons and infomercials, aside from the fact that buying something from an infomercial at least lets you keep the crappy, overpriced knives?

The more similar infomercials are like those of the late Don Lapre, who never really told you what you’d get if you bought his “package,” but assured audiences it would make them rich.

A lot of the people in charge of such enterprises just have such smug, self-assured attitudes, which I guess makes sense when they have people eating out of the palms of their hands, but you’d think they’d want to be a little less obvious about it. Maybe that’s why scammers are called “confidence artists.” Speaking of which, has it ever occurred to you how much perpetual presidential candidate and advocate for man-on-dog marriage Rick Santorum looks like Natural Cures guy Kevin Trudeau (no relation to the Prime Minister of Canada, I hope)?

And the naturopathy movement really seems to have a lot of conservative Christian adherents, despite the fact that it doesn’t seem to relate to Jesus at all. No, his preferred method of curing disease was to drive out demons and force them into pigs. So anyway, why isn’t Warren a Republican presidential candidate? He’d fit right in!

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This entry was posted in Advertising, Christianity, Corporations, Fundamentalism, Prejudice, Relationships, Religion, Uncategorized and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to Love for Sale

  1. samuraifrog says:

    It’s the eHarmony commercials (and the Match.com commercials) that especially rub me the wrong way. There’s this sense of talking down to women, as though it’s cute that they think they can handle their own dating lives instead of having an old white guy handle it for them. It feels like it’s coming from a place of truly old-fashioned misogyny that says women are never really adults, because men take care of them. It makes me feel icky.

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